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Event Details
This event is the second part of a two-part course. It is highly recommended that you attend Google Analytics 101 before attending this course, as this course builds upon the skills taught there.
The foundation is there and now it is time to unleash the full potential of Google Analytics. Are you familiar with the interface and reports and are ready to bring the analysis to a new level? Do you want to learn about advanced applications of Google Analytics and how it can bring value to your organization? Do you manage the online marketing of your organization and want to learn about tracking marketing campaigns and the impact of social media on your site?
In Google Analytics 201 you will learn:
Measure your Marketing
- Why measuring outreach efforts is essential
- Configuring marketing campaigns for tracking and optimization
- From e-mail to Facebook – measuring in a multi-channel world
Mastering the Data
- Advanced segments – isolating and measuring specific visitor groups
- The reports you need – building custom reports
- Why you should be monetizing your reports and how to do it
- Gathering insight from on-site search reports
Honing your Implementation
- Intelligent alerts – using and building alerting
- How to sanitize and organize your data with profiles and filtering
- Are you sure you’re measuring? Testing and auditing your site
Agenda – Google Analytics 201
- Advanced Segments
- Configuring and Measuring On-Site Search
- Building Custom Reports
- Google Intelligence and Alerts
- Monetizing Goals and $Index Reporting
- Tracking Marketing Campaigns and Affiliate Referrers
- Measuring the Impact of Social Media Outreach
- Organize And Sanitize your Data with Profile Filters
- Site Audits – Page Tags and JavaScript Errors
Who should attend: Marketers, Communications professionals, Analysts, and those responsible for online performance measurement.
Feedback from our last event:
“Thank you for the excellent training session, can’t wait to apply what I’ve learnt.”
“Looking forward to the Google Analytics 201 workshop!”
“The instructor was great! Thank you for all your help.”
About the instructor
Scott Shannon, PublicInsite’s Manager of Google Analytics Services and resident Google guru, is an experienced and sought after trainer. He has led Google Analytics seminars and consulting engagements for the Public Health Agency of Canada, Canadian Agency for Drugs and Technologies in Health, the Smithsonian Museum, the United Way, and the Natural Step. Scott has over 10 years experience in multiple industry sectors including technology, management consulting (ITIL), tourism, and government.
If you have questions or require further assistance with registration, please contact us at
workshops@publicinsite.com, or call
613 232 8500 x102.
When & Where
Ajilon Canada Training Facility
155 Queen Street
12th Floor
Ottawa,
Ontario K1P6L1
Canada
Thursday, February 3, 2011 from 9:00 AM to 4:00 PM (ET)
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Hosted By
Cardinal Path
Cardinal Path is the North American leader in web analytics and online marketing services and a leading Google Analytics Certified Partner. With offices in Ottawa, Ontario, Vancouver, British Columbia, and Phoenix, Arizona, Cardinal Path offers services including Google Analytics Implementation, Usability Testing, and Search Engine Marketing and Optimization.
This account is managed by Ben Myers - bmyers@cardinalpath.com
